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Attitudes and Beliefs: The individuals have certain beliefs and attitudes towards products on which their purchase decisions rests. These attitudes and beliefs are the tendency to respond to a given product in a particular way, and these make up the brand image that influences the consumer buying behavior. Thus, the marketers try to understand.
Consumer buying behaviour is defined as the buying behaviour of final consumers, individuals and households who purchase goods and services for personal consumption (Kotler et. al., 2001, pg. 858). Purpose of choosing this topic:For a marketer to satisfy customer needs efficiently and lucratively, understanding consumer behaviour is essential.
A study on consumer buying behavior of mobile phones The behavior of consumers towards smartphones is increasingly a focus of marketing research. In particular, consumer behavior in the smartphone industry, from adoption motivation to post-usage behavior has become a major focus of research in the field of marketing.
The area of consumer behavior is very broad and complex. Consumer Behavior represents the process of obtaining and consuming products, services and ideas from the consumer unit. It also includes post-sales processes that include valuation and post-market behavior. If you are studying consumer behavior, one can notice that this is a tough task.
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